ELF Power Grip Primer

💧 #1 Primer in America — for a reason!

What It Is:

A gel-based, hydrating face primer that grips your makeup for all-day wear while smoothing and prepping your skin for a flawless, dewy finish.

✅ Why You’ll Love It:

• 🏆 #1 Face Primer in America*
• 🔒 Grips makeup for long-lasting wear
• 💦 Hydrating formula with Hyaluronic Acid for plump, smooth skin
• ✨ Translucent finish works on all skin tones
• 👌 Non-comedogenic (won’t clog pores)
• 💁♀️ Ideal for all skin types: oily, dry, and combination
• 🐰 100% vegan, cruelty-free, and Leaping Bunny Certified

🌿 Key Ingredient:

• Hyaluronic Acid – Boosts moisture and helps skin retain hydration

💁♀️ How to Use:

Apply evenly to clean skin before makeup. Allow primer to set for 30 seconds to activate the grip for a long-lasting hold.